Date archives "December 2016"

Use the Broken-Promise Strategy to validate your startup

When Mike Chen responded to his friend’s email, he had no idea it was about to change his life, and really mess up his week. Mike loves side projects and keeps about three ideas going at a time. Some were half-baked prototypes, others just a landing page with a headline and an email input. Whenever he got excited about one idea, Mike sent out an email to a group of friends. This time, he sent out a link to a landing page for a site called Magic. His idea? What if there was an Uber-for-everything site where you could chat… Continue reading